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Case Studies AWS

European Architectural Studio Increases Website Conversions with Agentic AI


Executive Summary:

A leading European architectural studio with over 30 years of experience deployed an AI agent powered by Amazon Bedrock to help customers find house plans through natural language queries. The solution increased conversion rates by 20% and increased average visitor engagement time by 50%.

Customer Background

This established architectural studio, founded in 1990 and employing over 100 people, specializes in creating and selling ready-made house plans for residential construction projects. Operating in the European market, the company serves customers seeking professional architectural designs.

 

Challenge

The studio faced a critical conversion challenge: potential customers were leaving their website without finding suitable house plans. Many visitors found traditional filter-based search too complex or time-consuming, resulting in lost sales opportunities and potential market share erosion. The company needed a more intuitive way for customers to discover relevant house plans that matched their specific requirements.

Solution

Trek2Summit implemented an AI agent search assistant using Amazon Bedrock Agents with Claude 3.5 Haiku as the foundation model. The solution combines:

  • Amazon Bedrock Agents - Orchestrating the conversational interface and tool calling
  • Amazon OpenSearch - Powering the RAG knowledge base with customer-facing materials
  • AWS Lambda - Used as a tool for the AI agent to access the Athena database
  • AWS Glue Database with Amazon Athena - Querying the house plan database from SQL dumps
  • Amazon ECS - Hosting the frontend


The architecture was deployed across two availability zones in Frankfurt with auto-scaling groups for the frontend and Lambda concurrency management for backend operations. Extensive prompt engineering ensured the AI agent effectively utilized the knowledge base while minimizing hallucinations and ensuring customers consistently receive relevant house plans.

 

Results

  • 20% increase in conversion rate for visitors interacting with the AI agent

  • 50% longer average session time for website visitors

  • 15% improvement in customer satisfaction scores based on post-interaction surveys

AWS Services Used

Amazon Bedrock | Amazon OpenSearch | AWS Lambda | AWS Glue | Amazon Athena | Amazon ECS | Amazon VPC

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