Spending hours reviewing photos and videos to check for logo exposure? Logotype Detector will do it automatically.
Logotype Detector (also known as BrandRay) is an AI-powered tool that recognizes logos in photos and videos and measures their visibility. It allows you to quickly assess the effectiveness of sponsorship activities and marketing campaigns without having to manually analyze hundreds of pieces of content.
The results are presented in an interactive report featuring a video player and a timeline, allowing for precise verification of brand exposure and convenient sharing of the analysis via a link.

Companies that want to quickly analyze their brands' visibility without having to manually review hundreds of photos and videos.

Organizations that need specific data on logo exposure during sporting events and sponsorship campaigns.

Teams that want to report campaign results more effectively and document their clients' brand visibility.
Recognizing logos of various brands in photos and videos.
Determining the portion of the recording in which a given brand is visible.
Counting the number of logos found in the analyzed material.
Analysis of the logo's placement and size within the frame.
Browse the entire recording on an interactive timeline that shows the exact moments when logos appear. Check their position and size within the frame, analyze their display time, and share the results via a link.
The ability to retrain the AI to recognize new logos and variations of the visual identity.

Automated analysis of photos and videos instead of hours of manually searching for logos.

Data on the frequency, duration, and area of exposure of logos.

The ready-made analysis results make it easier to evaluate sponsorships and prepare reports.
You'll receive access to a report that includes a video player, a timeline of detections, and detailed data on logo exposure.
You can view the results yourself and share them with colleagues or clients via a link.
Brand Ray is another name for the Logotype Detector tool, developed by Trek2Summit, among others. It is an AI-based solution that automatically detects logos in videos and photos, enabling the measurement of brand visibility and the analysis of the effectiveness of sponsorship and marketing activities.
Logotype Detector supports the analysis of photos and videos. Supported formats and file size limits vary depending on the deployment method.
Yes, the model can be adapted to new logos, branding variations, and changes to the visual identity.
The client gains access to an interactive report that allows them to review the entire recording along with a timeline highlighting the moments when logos were detected. They can check the duration, frequency, location, and area of brand exposure within the frame. The report can also be easily shared with others via a link.
The technology has already been implemented in this model. Trek2Summit confirms the available launch options during consultations.
The scope of implementation and the billing model are determined based on the client's needs, the number of materials analyzed, and technical requirements.