Logotype Detector—Test Your Brand's Visibility

Spending hours reviewing photos and videos to check for logo exposure? Logotype Detector will do it automatically.

Logotype Detector (also known as BrandRay) is an AI-powered tool that recognizes logos in photos and videos and measures their visibility. It allows you to quickly assess the effectiveness of sponsorship activities and marketing campaigns without having to manually analyze hundreds of pieces of content.

The results are presented in an interactive report featuring a video player and a timeline, allowing for precise verification of brand exposure and convenient sharing of the analysis via a link.

TARGET GROUP

Who is this service for?

Marketing teams and brand managers

Companies that want to quickly analyze their brands' visibility without having to manually review hundreds of photos and videos.

Event Sponsors and Organizers

Organizations that need specific data on logo exposure during sporting events and sponsorship campaigns.

Marketing and Advertising Agencies

Teams that want to report campaign results more effectively and document their clients' brand visibility.

How does Logotype Detector work?

Watch the short pilot video

Logo Detection

Recognizing logos of various brands in photos and videos.

Exposure Time Analysis

Determining the portion of the recording in which a given brand is visible.

Number of occurrences

Counting the number of logos found in the analyzed material.

Location and Area

Analysis of the logo's placement and size within the frame.

Interactive Report with Video Analysis

Browse the entire recording on an interactive timeline that shows the exact moments when logos appear. Check their position and size within the frame, analyze their display time, and share the results via a link.

Model Adjustment

The ability to retrain the AI to recognize new logos and variations of the visual identity.

BENEFITS

Key benefits

Save Time with AI

Automated analysis of photos and videos instead of hours of manually searching for logos.

Measurable Brand Visibility

Data on the frequency, duration, and area of exposure of logos.

Faster campaign reporting

The ready-made analysis results make it easier to evaluate sponsorships and prepare reports.

STEP BY STEP

How we work

PART 1

We learn about your needs and the data you want to analyze.

PART 2

We train the AI model using your brand's logos

PART 3

We are releasing an interactive report with the results of the analysis

You'll receive access to a report that includes a video player, a timeline of detections, and detailed data on logo exposure.

You can view the results yourself and share them with colleagues or clients via a link.

PART 1

We activate and configure Copilot in your environment.

PART 2

We conduct training sessions and workshops on governance.

PART 3

We monitor adoption and impact on productivity.

Find the answers

Frequently Asked Questions

What is BrandRay?

Brand Ray is another name for the Logotype Detector tool, developed by Trek2Summit, among others. It is an AI-based solution that automatically detects logos in videos and photos, enabling the measurement of brand visibility and the analysis of the effectiveness of sponsorship and marketing activities.

Logotype Detector supports the analysis of photos and videos. Supported formats and file size limits vary depending on the deployment method.

Yes, the model can be adapted to new logos, branding variations, and changes to the visual identity.

The client gains access to an interactive report that allows them to review the entire recording along with a timeline highlighting the moments when logos were detected. They can check the duration, frequency, location, and area of brand exposure within the frame. The report can also be easily shared with others via a link.

The technology has already been implemented in this model. Trek2Summit confirms the available launch options during consultations.

The scope of implementation and the billing model are determined based on the client's needs, the number of materials analyzed, and technical requirements.

CONTACT FORM

Let's talk

Let's meet and discuss the best solution for you!

Dominik Skowron

Cloud Digital Advisor
Microsoft Azure MVP

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