Relivent e-commerce platform: How AWS enhances event management efficiency
About the Client
Relivent is an e-commerce platform that enables users to purchase tickets for cultural and entertainment events seamlessly. Whether it’s concerts, theater performances, sports events, or other local attractions, users can quickly and conveniently book their tickets. The company prioritizes transaction security and ticket authenticity, ensuring customers can trust the quality of their purchases. By partnering with event organizers, Relivent provides access to a diverse range of events, enhancing the overall user experience.
Challenge
The main challenges for the client were:
- System scalability: Relivent needed a system that could seamlessly handle a growing number of users and events.
- Event aggregation: The company required an event aggregation system capable of collecting, processing, and managing event data while maintaining high performance and efficiency.
- Data security: Ensuring the secure storage and processing of user and event organizer data in compliance with personal data protection regulations.
- Integration of various System Components: The platform needed to integrate multiple technologies, including databases, serverless functions, Docker repositories, and task queuing systems (SQS), in a flexible and future-proof manner.
- Process automation: Relivent sought a solution to automate key processes, such as data processing and deployments, to enhance operational efficiency.
- Cloud infrastructure management: The company required a solution that allowed easy management and monitoring of AWS cloud infrastructure while maintaining flexibility, scalability, and full cost control.
- Performance and system reliability: Ensuring high availability and reliability so that the platform runs smoothly, even under heavy traffic and an increasing number of transactions.
Project objectives
- Secure data and access management: Develop a secure infrastructure for storing and managing user and event organizer data while ensuring compliance with personal data protection regulations.
- Utilization of AWS cloud services: Migrate the system to AWS, leveraging services such as Lambda, Aurora MySQL, S3, ECR, and SQS to enhance operational efficiency, flexibility, and infrastructure management.
- CI/CD process automation: Build an efficient continuous integration and delivery (CI/CD) infrastructure to streamline deployment processes and enable rapid feature delivery to users.
- Optimization of cloud costs and resources: Focus on optimizing infrastructure costs through flexible cloud resource management and dynamic scaling based on actual demand.
- Prototype development for future expansion: Create a system prototype that will serve as a foundation for future expansion, including adding new features, supporting multiple environments, and implementing Docker image versioning.
Pre-implementation situation
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Challenges with increasing event numbers: Due to the company’s rapid growth and the increasing number of events on the platform, the system needed to handle larger loads. The previous solution lacked full scalability, highlighting the need for a more flexible approach to manage the growing user base and events.
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Need for Process Automation: Event management and data updates were not fully automated. Manual operations were time-consuming and resource-intensive, making it difficult to deploy new features and updates quickly.
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Availability Optimization: With the growing demand for ticketing services, the company needed a more reliable solution to ensure better system availability, especially during high-traffic periods, such as before popular events.
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Infrastructure Management Optimization: The existing solution operated in a traditional environment that required manual resource management. The platform needed a modern infrastructure that would allow for flexible resource scaling based on demand.
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Simplification of Environment Configuration: Creating new environments (development, testing, production) was a labor-intensive process. The company needed a way to simplify the configuration and management of these environments in a more automated and consistent manner.
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Access and Permission Management: The company sought a solution that would allow for easier and more secure management of access to various services and resources, ensuring full control over permissions in line with best security practices.
Our solution
To address Relivent’s growing needs and meet the challenges associated with managing the dynamically increasing number of events, we proposed a solution based on modern AWS infrastructure. The implementation aimed to ensure scalability, flexibility, and security, while also automating event management processes.
- Utilizing serverless architecture
- Secure data storage and management with AWS S3
- Managing data flow with SQS
- Using Docker and ECR for container management
- Access control and permission management with AWS IAM
- Integration with recommendation system and LLM
- Implementing CI/CD automation
Tools and services used
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AWS Lambda
A serverless service that allows running functions without the need to manage servers. Lambda was used for processing and handling events in real time, enabling fast and efficient management of event-related data. -
Amazon Aurora MySQL
A high-performance database that provided scalability and reliability for storing application data, such as event and user information. Aurora MySQL is known for its high availability and fast access to stored data, which was crucial for the platform’s operation. -
Amazon S3 (Simple Storage Service)
A tool for storing and managing large amounts of data, including media (e.g., images, videos, tickets). With S3, Relivent could store files efficiently while ensuring high availability and reliability. -
Amazon SQS (Simple Queue Service)
A service for managing data flow between different system components. SQS provided secure and reliable message delivery and synchronization of actions between microservices within the system. -
Amazon ECR (Elastic Container Registry)
A Docker image storage service that enabled easy management of application containers. With ECR, Docker images could be securely stored and used across various environments, both development and production. -
AWS IAM (Identity and Access Management)
A tool for managing access to AWS resources. It was used to precisely assign permissions to various services and system components, ensuring a high level of security and compliance with best practices. -
AWS CodePipeline and AWS CodeBuild
Services for automating CI/CD (Continuous Integration/Continuous Deployment) processes. CodePipeline and CodeBuild enabled automatic building, testing, and deployment of applications, significantly speeding up the response time to changes and fixes in the system. -
Large Language Models (LLM)
AI and machine learning-based technologies that supported the event search and recommendation process on the platform. LLMs enabled better alignment of search results with user preferences, improving the quality of interactions with the system.
Benefits for the Client
Scalability and flexibility
By implementing serverless solutions and cloud technologies like AWS Lambda and Amazon Aurora MySQL, Relivent was able to scale its infrastructure flexibly, meeting the growing demands of the platform.Increased performance and reliability
Integration with AWS allowed the company to build a system based on highly efficient databases (Aurora) and scalable services, ensuring exceptional reliability. Relivent can now offer users seamless, fast, and always-available shopping experiences.Data security
By applying AWS’s best security practices, including IAM (Identity and Access Management) and Amazon SQS for data flow management, the Relivent platform achieved a high level of protection for stored information, both regarding events and users. The system also ensures full compliance with data protection regulations.Process automation and operational efficiency
By integrating CI/CD processes using AWS CodePipeline and AWS CodeBuild, Relivent enabled automated building, testing, and deployment of the application. This allowed the company to roll out new features and fixes faster, improving operational efficiency and better managing the application lifecycle.Improved personalization and offer matching
The implementation of Large Language Models (LLM) technology enriched the platform with advanced recommendation mechanisms. Users now receive more accurate event suggestions, improving their satisfaction with the platform and enhancing the purchasing process.Reduced operational costs
With a serverless model and cloud data storage (S3), Relivent significantly reduced IT infrastructure maintenance costs. Paying for services on-demand allowed for expense optimization while maintaining high performance and flexibility.Faster response time to changes and new features
Process automation and better code management organization through AWS enabled quicker deployment of new functionalities. The platform is now more responsive to market demands, allowing faster adaptation to user expectations and industry changes.Increased user satisfaction
By improving performance, security, and personalization, Relivent users can now easily and quickly find events of interest. This positively impacts the user experience and boosts their loyalty to the platform.Ability to handle a wide range of events
The increased performance and flexibility of the system allowed Relivent to efficiently manage a variety of events—from concerts to sports events, family activities, and theater. The company is now able to handle a broader range of events and adapt its offering to the changing market needs.
Summary
The implementation of a cloud-based solution using AWS services such as AWS Lambda, Aurora MySQL, S3, and CI/CD automation mechanisms significantly enhanced the quality of Relivent’s ticketing platform. These technologies provided Relivent with a flexible, scalable, and reliable environment that supports rapid growth and efficient event management.
