Case Studies

How Qubtrix automated customer support with an AI-powered chatbot built on AWS

The QUBTRIX team was looking for a way to automate responses to frequently asked customer questions without involving the support team. The challenge was to build an effective system capable of answering queries based on the company’s existing documentation and internal data. A key objective was to evaluate the efficiency of the Retrieval-Augmented Generation (RAG) approach, while leveraging AWS infrastructure to enable fast deployment, low maintenance costs, and future scalability.

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10 Ways to Improve Data Security in AWS

“Is my data in the cloud actually safe?”
This is one of the most common questions that arises when businesses consider migrating to the cloud. And it’s a valid concern — data protection should be a top priority in any IT strategy, regardless of your organization’s size.

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AI in AWS – The Services You Need to Know

Artificial Intelligence is rapidly becoming a core part of business and everyday life — so it’s no surprise that more and more companies are embracing it.

Amazon has been investing in machine learning and AI for nearly two decades. These technologies power a wide range of its operations — from personalized shopping recommendations and warehouse automation to futuristic drone deliveries through Prime Air.