Case Studies

How Qubtrix automated customer support with an AI-powered chatbot built on AWS

The QUBTRIX team was looking for a way to automate responses to frequently asked customer questions without involving the support team. The challenge was to build an effective system capable of answering queries based on the company’s existing documentation and internal data. A key objective was to evaluate the efficiency of the Retrieval-Augmented Generation (RAG) approach, while leveraging AWS infrastructure to enable fast deployment, low maintenance costs, and future scalability.